A month or two back, I got an email for a free DVD. Of course it was attached to a pitch, but I began thinking about the numbers, and was reminded of something I had read way back in one of Chris Carpenter’s (Google Cash inventor) reports. He was talking about back-ends, and cited an example of some companies paying $150 or more for qualified leads, such as time-shares, investments, high-end coaching, etc.
Being a rather impatient type, I came up with a plan to generate some immediate revenue while collecting high-value leads.
The basic concept is to use PPC and a free DVD to drive traffic to CPA offers while also collecting the leads.
Here is what I did:
First I chose a sub-niche under personal finance.
Next I purchased some PLR material that included graphics, as well as some audio.
I created a PowerPoint presentation from the PLR material, added a menu that went to the articles and the audio, and put it onto a DVD (you can download shareware DVD authoring tools to do all this).
With the DVD in hand, I shopped around for a CPA offer relevant to the niche and allowing PPC, and found one paying $29.
Then I created a squeeze page offering the DVD. The squeeze page specified that in order to receive the DVD, they had to provide their info AND click through to fill out the CPA offer. The opt-in was a “tell us where to ship your DVD” form capturing name, email, physical address, and phone #.
I also shopped around and found a DVD fulfillment service that duplicated and mailed DVD’s for around $4.
Lastly, I created a PPC campaign linking to the squeeze page. The ad pitched the free DVD.
With a daily budget set at $20 and a CPC of $.50, I got 40 clicks per day to the squeeze page.
It converted at almost exactly 50%.
With the exception of my PLR outlay, my hard costs are $4 per DVD plus $1 customer acquisition.
My return is $29, plus qualified, re-sellable leads in a very valuable niche (the squeeze page opt-in says that they may receive “valuable, related offers”.
I am convinced that the conversion rate was due to the perceived value of the DVD, versus a “free report” or even a “free CD”.
3 responses so far ↓
1 Scott // Apr 24, 2008 at 12:49 pm
That’s cool. It always helpful to see different ways of putting tactics and tools together. Especially with regards to affiliate and CPA offers.
2 Michael // Apr 24, 2008 at 1:08 pm
Hey Scott - thanks for stopping by!
There are so many ways to generate big revenues if one is willing to apply a little creativity & ingenuity.
Here’s a few more I just posted on Warrior:
Find a good paying CPA offer, say $15-$30. For that payout, you can run a PPC campaign paying $.50 CPC and send the clicks to the CPA offer. With a conversion of 10% - not hard with a good CPA offer and ad - you get a 300% return. Very scalable.
Alternately, create some videos, either controversial, funny, bizarre, etc. Have the video promote the CPA offer, and watermark the video with a URL that redirects to the offer.
Or, walk down the street of your local business district. Go into each restaurant, and offer to create a page for them on a town portal site with their menu and phone number. Pitch it at $100, plus $25/month to keep the menu updated. You only need two of these a day.
3 western southern life insurance // May 10, 2008 at 8:13 pm
A very interesting website. I plan to access it again when I get home and have more time. There is much I need to look into here.
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