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$4000 From $37 - A Case Study

April 7th, 2008 · 2 Comments

Cash RegisterMost of us have a boatload of PLR (Private Label Rights) material collecting dust on our hard drives, but I would guess very few of us know how to, or go to the trouble to monetize it. Yet PLR can be one of the most cost-effective ways to generate revenue.

I stumbled across a forum posting entitled “$27 PLR product made me almost $4000″, and it caught my attention. The post was clear, concise, and most importantly, repeatable by anyone.

I contacted the poster, Terry Telford, and asked if I could use his post as a “Case Study” Quickie for you. He replied quickly and graciously, and so without further ado:

$27 PLR product made me almost $4,000
By Terry Telford
http://www.terrytelford.com/


I just told my subscribers how I made almost $4,000 from a $27 PLR product and they went wild, so I thought I’d post it here for you, in case anyone wants to clone my system.

Here’s what I did:

1. Record the ebook as an MP3 file. I used Audacity, the
free software you can download from http://audacity.sourceforge.net.

(note: If you aren’t comfortable using your own voice, you can outsource this very inexpensively by posting on Craigslist. Or, ask a friend to read it while you record it!)

2. Edit the ebook. Include some advertising for your other
products and a few affiliate links.

3. Rename the ebook.

4. Put new graphics on the package.

5. Edit the sales page that comes with the package.

6. Put the sales page up on your website and offer the
ebook for $7.

7. Offer the MP3 as an upsell for an additional $9.97.

8. On the thank you page where your customers are
downloading the product, offer them Master Resale Rights for
$27 so they can resell the package too.

9. On the thank you page for the Master Resale Rights,
offer your customer the PLR rights for your product for $37.

10. Take one idea or a couple ideas from your book and turn
it into a small special report that you can give away. The
report includes a link to the sales page for your product.

11. Post your free special report on as many freebie sites
as you want.

12. Write a series of articles with a link back to your
free report or your product. Your articles can be taken from
the product.

13. Put a post on your blog about your free report

14. Turn the report into an MP3 and post it on podcasting
sites.

15. Send a message to your subscribers.

I hope this helps you make more money with PLR products.

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Melanies Tips “Quickies”. The idea behind Quickies is to get you some of the many really good money-making and money-saving ideas I’ve developed or come across, as well as examples of well-executed strategies, quickly. Hence the name! My regular ‘Tips’ emails can take me a little time to set up and compose, since I try to pack a LOT of information into them. “Quickies” will allow me to shoot off those “Quick- here’s a great idea!” pieces.

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2 responses so far ↓

  • 1 Risa R. // Apr 8, 2008 at 11:36 pm

    Thanks for a clear set of steps. Glad I saw it!

    I’m going to try this myself. Don’t know if I really expect to make 4 grand, but if I can take 40 bucks and turn it into 100, I’ll be happy!

  • 2 Melanie // Apr 8, 2008 at 11:38 pm

    Go for it! As you said, even if you just double your money you’ve done well.

    And who knows? Maybe you’ll post an update here that you made $1000, or even $4000!

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