Improve Your Internet Marketing

If you’re an Internet Marketer selling online, you use PayPal or risk losing sales. And if you have a Premier account and use PayPal Checkout, you know your buyers move from your branded, meticulously created site, to that ugly PayPal Checkout page that only shows your Paypal email address.
You’ve probably seen PayPal Checkout pages that [...]

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Pay-per-Click is a large part of our business here. We generate a lot of our revenue through PPC, and we operate a limited PPC consultancy. All told, we manage over $100,000 in Adwords spending alone, and we are increasingly “expanding our reach”.
One of the common “mistakes” newer PPC marketers are warned about is “targeting the [...]

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Regardless of what you do online, if it involves Internet marketing, you need traffic. Conversions are necessary of course, but without traffic, there isn’t anything to convert.
After many years online, after many failures and some successes, I have refined my “formula” for generating traffic. It works, it’s repeatable, and it’s sustainable.

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Article Marketing, the core strategy in the Bum Marketing method, is becoming increasingly popular. In fact, we’ve highlighted a number of excellent strategies on this blog and for “Melanies Tips” that revolve around Article Marketing (read our post on creating multiple streams of income and huge traffic from one article).

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I just came across HexaTrack - a FREE Ad Spying and Keyword Tracking application.
Back in early 2007, a number of applications gave birth to “Ad Spying” - automated tracking of PPC ads over time to see which ones ran consistently, the idea being that nobody would pay to run ads indefinitely if they weren’t profitable. [...]

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Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.

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If you’ve read this blog in the past, you know my philosophy – it all begins with good keyword research. Whether you’re doing minisites, PPC, article marketing, etc., good keyword research is the single most important factor in success.
Niche research is one of those areas who’s success pivots around keyword research.

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