Many Internet Marketers put the “cart before the horse”, jumping into a niche, even creating a product before they know whether people will buy.
Here’s a really simple, quick, and easy way to test: run a brief Adwords campaign.
Create just a single ad targeted to the niche you’re considering, mention a product, and INCLUDE A PRICE. If you get clicks on the ad, you’ve got a winner. No clicks? You just saved yourself a whole lot of time, money, and frustration.
You’re not trying to sell yet, and in fact anything past the click doesn’t matter - yet. You just want to see if there is QUALIFIED interest. If you display a price and people click, you know there is qualified interest.
All the rest is just testing & optimizing.
You don’t have to spend much, or get too deep or sophisticated with your PPC campaign. Simply get some primary keywords related to the product or niche, and write an ad that includes a price. The price itself is less important than just including something.
It doesn’t matter whether you are considering affiliate marketing or creating your own product. You can test for interest and willingness to buy almost instantly. In fact, you should NEVER enter a niche or create a product BEFORE you run a PPC campaign to test it.
Pay Per Click is the greatest research tool ever invented. Literally within minutes, and for next to nothing, you can learn whether a niche or product is worth pursing. Even in competitive niches where you already know people are buying, you should be testing your specific product, value proposition, etc.
1 response so far ↓
1 tanky // Sep 15, 2008 at 7:35 pm
Great arcticle! thanks .
I have worked as an affilate about two months, but I got nothing till now,
i need help,how can i promotion this program just joined.Sourcingmap program
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