Regardless of what you do online, if it involves Internet marketing, you need traffic. Conversions are necessary of course, but without traffic, there isn’t anything to convert.
After many years online, after many failures and some successes, I have refined my “formula” for generating traffic. It works, it’s repeatable, and it’s sustainable.
Before I lay out my plan, let me say a few words about methods. There are plenty of methods for generating traffic that require investment, such as Pay-per-Click, or PPC. They work. I use them. In fact, much of my business is based on PPC (I am Google Adwords Certified, and manage over $100,000 in Adwords spending). But it isn’t cheap, let alone free, and unless you have bottomless pockets, it isn’t sustainable either.
There are also plenty of “Black Hat” methods. I’ve tried many of them, and some work spectacularly well. However, aside from ethical questions, few of them are sustainable. If your efforts aren’t repeatable and sustainable, you will forever be chasing the “next big thing”. That isn’t a plan for long-term success, and it isn’t what this blog is about.
My “Free Guaranteed Traffic Formula” simply combines what we know works into a step-by-step plan of action. Your success will be directly proportional to the amount of time and effort you put into it.
In a nutshell, I combine article marketing, blog commenting, and social bookmarking. While each of these techniques is a strategy unto itself, when combined properly they become “force multipliers”. In other words, the overall effect is greater than the sum of it’s parts. I should add that simple, basic on-page SEO of your website or blog will further multiply your results. Simply optimizing your title tag, meta-tags, and keyword targeting will radically improve all of your traffic effort.
Free Guaranteed Traffic Formula
For traffic building, here is the ‘formula’ that I currently use:
- Daily article submission to Ezinearticles.
- Daily article submission using Unique Article Wizard (UAW takes your article, walks you through creating 2 additional ‘copies’, then ‘blender-izes’ them to produce hundreds of ‘unique’ article combinations, and submits them to hundreds of article directories. It’s extremely effective for inbound link-building).
- Daily StumbleUpon submission (different page each day).
- Daily Onlywire submission (different page each day).
- Daily Digg submission (different page each day).
- Daily blog commenting using Comment Kahuna (comments on 3-5 different blogs each day).
This ‘formula’ is extremely effective, and though it looks daunting, actually takes me less than an hour each day. The bulk of the time is the Ezinearticle article, and the UAW submission. I’ve reached a point where I can bang out a pretty decent article in about 10 minutes.
I should mention that I use a ‘formula’ for my Ezinearticles submission as well. This is something you all can do to radically improve your article marketing results.
First, I look for the ‘most viewed’ articles in the category I intend to submit to. This can be done by searching Ezinearticles by the keyword you are targeting (I should point out that you should ALWAYS be targeting a specific, individual keyword or keyword phrase for each article you submit).
I then ‘copy’ the article that is the ‘most viewed’ article. After all, there is a reason it is ‘most viewed‘, and this will help move your article up. (By ‘copy’ I don’t mean an exact copy. I mean using a very similar headline, and very similar content. Basically, I modify the headline just a bit, read the article, and then write one that says something very similar).
Next, I will SEO the article. I can’t over-state the importance of this. You should be thinking of your articles as one-page ‘mini-sites’, after all, that’s what they are.
Optimizing your article is very straightforward. Just follow these steps, and your article will do FAR better than it would otherwise:
1. Keyword as first word in the title.
2. Keyword in the first sentence of the summary.
3. Keyword as first word of the first sentence of the article body.
4. Keyword interspersed another 4-6 times throughout the article body.
5. Keyword as the anchor text for a link in the article.
6. Keyword in the first sentence of the last paragraph of the article.
7. Keyword as the anchor text for a link in the resource box.
(5 & 7 are to give you a better chance of having a link with the keyword as anchor text even if your resource box is striped out)
If you follow the above ‘formulas’, you will begin to generate traffic, it will build steadily, and your SERPs ranking will improve steadily.
Guaranteed.
Got some traffic tips, suggestions, or improvements on my “Free Guaranteed Traffic Formula”? Post ‘em here!
50 responses so far ↓
1 Forex Training // Jun 13, 2008 at 9:21 am
One question: When you say “different page each day” for Stumbleupon, Onlywire, and Digg does that mean a different site page only or does it include pointing back to your previous articles also?
I would quickly run out of site pages doing this every day.
Great process! Thank you.
2 Michael // Jun 13, 2008 at 10:31 am
Forex Trading,
Yes, a different site page each day. Otherwise it becomes bookmark spam.
However, there’s no reason you can’t run through all pages on Digg, then move on to Reddit, etc.
3 Tom // Jun 13, 2008 at 11:34 am
Thanks again Michael for another great post. Having a step by step approach to my online efforts that needs to be repeated is certainly something I had to keep telling myself when starting out a year ago and pays dividends when you stick at it.
Another great process I’m going to put into action!
4 Michael // Jun 13, 2008 at 10:33 pm
Thanks for the kind words, Tom!
5 Ray // Jun 15, 2008 at 10:32 am
2 Question about Stumbling:
Do you create a new account for each website or Stumble everything from one account?
Do you Stumble under pseudo names?
Thanks in advance. Ray
6 Michael // Jun 15, 2008 at 4:31 pm
Ray,
I Stumble everything from one account, and every month I create a new one.
Yes, I use a different pen name for each niche.
Hope that helps!
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