Improve Your Internet Marketing

Ok, I get an affiliate account at Clickbank or Commission Junction, pick a product, create a keyword list, write an ad that has my affiliate link, and sit back as…

…my ad gets lost eight pages down, or generates lots ‘o clicks with no sales, or just sits there. And my ROI drops like a stone…

With the lure of easy profits, many new and experienced marketers are drawn to Pay-Per-Click (PPC) as the ultimate Internet Marketing opportunity. Most learn quickly that it is neither quick nor easy, and in fact far more marketers lose money than make money in PPC. The reasons are many: they promote products that are just too competitive; their Cost Per Click (CPC) is too high because their Quality Score is too low; they don’t track their keywords; this list is long, but comes down to this:

Like any other marketing endeavor, how well you do is dependent on how well you do it.

PPC, and Google’s AdWords in particular, has become very sophisticated and very competitive. Picking the “right” keywords or the “right” product to promote is no longer enough to insure success. In order to reach a positive return on your investment, the single most important aspect is your Quality Score. While you must have a good keyword list, an effective ad, and track your results, you will not achieve a good return - or as good a return - without a good QS. And understanding QS is the key to becoming an AdWords Expert!

The first step is understanding the various QS components, their relative weight, and how to improve them. This sounds more difficult than it is. In a nutshell, QS can be thought of as the relevance and relationship between your keywords, your ad, and your landing page. The more tightly coupled and relevant these are, the higher your Quality Score.

You can read a detailed description of the Quality Score formula here.

You can also get 3 easy tips for improving your Landing Page QS here.

One of the best ways to improve your chances of success with PPC is to simply do what the experts do. Copy the strategies and tactics of someone who is consistently achieving a healthy profit, and you probably will to.

AdWords Instant Expert! - our soon to be released ebook and video - is exactly that: a step-by-step guide to creating and managing successful AdWords campaigns EXACTLY the way we do it for ourselves. With AdWords Instant Expert!, you will have a Google Certified AdWords expert walk you through their AdWords checklist, campaign settings, campaign management - like having an expert standing over your shoulder, insuring your campaigns are successful.

AdWords Instant Expert! had been delayed, but will be released the second week in February, and if you sign up at the site, you will get 50% off as soon as it is available.