Improve Your Internet Marketing

Let me start by saying, plain and simple: If you’re not outsourcing, you should be. And if you are, you should be outsourcing more.

One of the issues I hear a lot from my newsletter subscribers is a general “fear of outsourcing” - concerns work won’t be done “right”, meaning the way you want it to be done.

There is a legitimate concern that conveying complex ideas to someone half-way around the world solely by email might be difficult. Getting across nuances, images, etc., without being next to someone can be difficult. But there’s a simple answer.

Here’s the answer: Screen-capture video.

Whenever I outsource work, whether it’s for graphics, website building, even article writing, I make a screen-capture movie and send it to the freelancer.

This lets me use ‘live’ examples to get my needs across. I can pull up a website and while using my cursor to point to particulars, I can say “Ok, see this header? See how it runs across the top but doesn’t obscure this button? That’s what I want. And this site here? I want the opt-in box to look just like this…”

Creating a video insures that you’re freelancer is seeing and hearing exactly what you want them to, and gives you the opportunity to get across subtle issues, etc. And rather than assume that they know what a “typical order button” looks like, you can pull up actual examples and comment on them.

Using video has helped me give my freelancers clear instructions that would be at best difficult to do just through email.