PPCRiches has given us a HUGE boost.
If you’ve been doing Pay Per Click for very long, you’ve almost certainly had that dreaded experience: logging into your Adwords account one day to see “xxx of your keywords are no longer active“. The dreaded “Google Slap” - $0.25 keywords suddenly requiring Minimum Bids of $1, $5, $10, even $20!
Quite simply, a “Slap” is a Quality Score mis-match between keyword>ad>landing page. Google bases your Min. Bid on your Quality Score, a formula that takes into account a number of factors, including your Click Through Rate (CTR). However, the fatal “Slap” occurs when those primary components fail to meet a certain score.
Usually this is the result of “direct-linking” (having your Destination URL link directly to a merchants offer), bidding on not-relevant-enough keywords, or a Landing Page that doesn’t jive well enough with the keyword and ad.
Google wants a “good user experience” - they want your ad to be relevant to the search term your advertising on, and they want the destination of that ad to be a page thats also relevant to the search term. And they are getting ’stricter’ in how they define relevancy.
Recently we began using PPCRiches as an experiment in achieving low Min. Bids, and to “Un-Slap” campaigns. Not only do we do our own in-housePPC, but we manage over $100,000 of ‘other peoples money’, so this is an issue near and dear to our hearts!
PPCRiches claimed to be able to “UnSlap” thousands of keywords nearly instantly, and achieve that greatest of PPC goals, lowest Min. Bids.
It works by creating perfectly-optimized “silo” sites - the type of site Google loves - and coupling it to your keywords and ads. You begin by entering your primary keywords. PPCRiches than goes out to it’s proprietary 1-million plus article directory, selecting narrowly targeted articles for each keyword, and assembling them into a silo site. It then creates individual Landing Pages and generates Destination URL’s that integrate keyword to Landing Page, and uploads the whole thing.
The result is nothing short of magic!
In EVERY case, we have been able to achieve “Great” Quality Scores with lowest-possible Minimum Bids. Even better than that, when using PPCRiches on an existing “Slapped” campaign, we were able to consistently and repeatably return $10 keywords to $0.25 keywords!
One word of caution: PPCRiches, while extremely simple to use, requires you do things the right way and in the right order. It is STRONGLY recommended you watch their training videos BEFORE attempting to use the program.
PPCRiches is currently offering a FREE, 7-day “Test Run”. My advice is “RUN” and get this amazing program!
1 response so far ↓
1 ernesto // Nov 2, 2007 at 12:12 pm
Hello,
I am just getting started with PPC marketing. With PPCRiches, are you going to be setting up a new website with a new domain every new offer?
Also, how does it compare with the new LPGen by Jonathan van Clute?
If you know about it, which would work better for creating good quality scores with low cpc’s?
Thanks,
ernesto
Leave a Comment