Improve Your Internet Marketing

I have always said keyword research is one of the most important steps to successful affiliate marketing. Whether you are doing search engine marketing (PPC), review sites, ecommerce - good keyword research will get you qualified clicks and good SERPS (Search Engine Results Pages) placement. Most of us are familiar with the ‘traditional’ keyword tools like Overture, Wordtracker, Google’s keyword tool. But if everyone uses the same keyword tool, everyone will end up targeting the same keyword list. One of the biggest challenges is finding those ‘lateral’ keyword phrases that may not be obvious to us, but is what a user is typing into the search engine.

I was recently turned on to a very interesting, unique keyword tool that may offer a ‘Holy Grail’ of sorts - or at least another arrow in the quiver - the lateral keyword phrases that aren’t obvious to us unless we are intimately familiar with the niche.

The tool is KwMap “A keyword map of the whole Internet”. It’s located at: http://www.kwmap.com/. Supposedly it follows Internet “conversations” - whatever those might be - and creates a DNA-like graphical ‘map’ of keywords. So “credit cards” leads to “credit card debt” which leads to “credit card application” which leads to “secured credit card”… you get the picture. And that was one of four related ’strands’.

If it works the way it suggests, it may be a really good way to find those ‘lateral’ keyword phrases would naturally follow for a keyword seed. I plan to play with it some more; check it out and post your observations!

Thanks to Robert of ZamDooMarketing Resource Center!