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Melanies Tips #18 - Your Adwords Videos, Case Studies, Cool Tools, and More Free Stuff!

August 28th, 2007 · 4 Comments

Welcome to another Super-Action-Packed issue, Melanies Tips #18! With this issue we launch the 5-part video series to take you from Adwords Novice to Pro; this issue marks the beginning in a series of ‘Case Studies’, includes some Cool Tools, and of course, yet another Something For Nothing Thats Actually Worth Something!
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Case Studies

Recently I recently posted a question on Warrior Forum asking beginner and intermediate Internet marketers what information would be most valuable; if you could sit down the most successful marketers, what would you ask them?

From all the responses I received, the biggest theme was ‘Case Studies’ - specific, real-world examples: your first sale, developing you own info-product, exploring, finding, and entering a niche, etc.

Interestingly, while that post was active I happened across another thread, “Newbie Launched Her First Product Ever!” and as soon as I read it, I thought “What a great first Case Study”! I contacted the ‘Newbie’, Cyndi Parker, and she responded immediately, graciously, and enthusiastically! Cyndi is an inspiration and my new Hero - I’ll let her tell you her story…

Newbies Should Never Give Up!

It wasn’t long ago that I had dreams like you. As a child I had dreams that never manifested, and as an adult I had dreams that didn’t go like I had originally planned.

My biggest dream a few years ago was to be an “internet marketer.” I knew I was a people person, I knew I understood computers, I knew I could do it!

Yet……I spent almost 3 years reading and learning a lot………..but never made a single dime. Sound familiar to you?

Then just a few months ago, I started “observing” products and buying products to see what these Gurus were doing. I noticed one thing that was pretty constant.

They were all doing “Teleseminars” . These were interviews that they did with each other over the phone. Each teleseminar was on a different internet marketing subject. Then they made products out of them!

That is when I had an “Ah-Hah” moment! I could do that!

I had recently taken an online course by a Internet Marketer so I understood what steps to take. So this is exactly what I did.

I took a risk. I knew Article Marketing was a subject I was familiar with and had experience in, so I sought after some Internet Marketing Gurus!

Nervous as I could be I got bold and sent out several different emails to a bunch of Gurus and asked them to “Step Up To The Plate!”

Much to my surprise “3″ of them said “Sure Cyndi…………I will let you interview me!”

I could not believe it! I was no Guru and they said “Yes!”. I think I was on a natural high for days.

So I set up my interviews with each one of them. Each phone call was going to be approximately one hour with each person.

I had prepared my questions to ask them. My subject was on Article Marketing, and how writing articles can help with Affiliate Marketing and marketing your own products. I had prepared 2 ways of recording each one of them so I always had a backup!

My next step after my one on one interviews was to create my sales page.

Now, I had NEVER written a sales page in my life, and to be honest with you, it took me 3 days to do it!

What I ended up doing after a dozen changes a day, was just “write my life story.” What else did I have to go by? I just began to be myself as I wrote it.

Then my next step was to find a graphics person so my sales page looked professional. Through a recommendation, I hired a graphics team. They put what I had typed up on a beautiful page.

Okay, so now I had the interviews done, my sales page written, and my graphics, so then what?

When you are just starting out, you have “no list.” No matter how beautiful your website is, or how awesome your product is,………without a list I was dead in the water!

So I just started emailing people and talking about my new product! One of the people I interviewed did a mailing to one of his small lists and that began some sales.

Then I got into forums and started introducing myself, and telling my story and people responded with open hearts! It was amazing.

The day after my initial launch I had about 50 customers. Small yes……..but it was a beginning! Better than Zero Customers!

What did I do next? I started “building a relationship” with the people on my list!

I got on the phone with my new customers just 2 days after my product launch and did a live conference call with them and asked them “How can I help you?”

I told them, “I may not have all the answers, but I will find them for you!”
These people were so grateful and amazed at me, that I knew I was finally in the right business for my life.

So to any Newbie out there, I just want to tell you to please………never give up!

Send emails to people, ask for help, ask them to do a interview with you, ask them to do a Joint Venture with you, whatever it takes!

Yes! You will get a lot of “No’s”………..but so what?? Big deal! They were all Newbies once.

Just keep talking…….get people to notice you. Just because you don’t have all the experience yet, don’t let that stop you.

The doors will start to open for you, and once it does………your dreams start unfolding right in your lap………all while you are helping others.

Nothing better in life to me than that.

Cyndi Parker
www.ArticleSystemProfits.com

www.ArticleSystemProfits.com/guru

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Now, you want to see a BEAUTIFUL sales page - or two? Check out those links. Best of all, you can promote both products before a whole lot of other marketers catch on. They are available through Paydotcom (if you aren’t signed up with them yet, do it!) and pay 100% commission on $7 for the first product, and 50% of $47 for the second.

There isn’t anyone on this list that couldn’t take a lesson from Cyndi and have a similar success story! In fact, after seeing Cyndi’s sales pages, I am revamping some of my own! I’m pretty sure we’ll be hearing a lot more from her…

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If you aren’t tracking your keywords, you are leaving money on the table and paying money you shouldn’t be. Period. Affiliate Radar does an extraordinary job of keyword tracking, and that’s just ONE of it’s incredibly valuable functions. I use it. I swear by it. It paid for itself the day I signed up. Download an excellent free pdf on the ‘new age’ of Ad Spying and PPC. If you decide to sign-up through my link, I have some terrific bonuses for you!

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Cool Tools

Some of you may know Srijit Sreekumar as the guy who set up the Google Cash Detective ‘Un-Official’ forum. Well, Srijit’s been a busy bee, developing some very cool tools along the way. GTrends Checker will show you what sort of traffic you can expect for keywords you enter, how many competing pages are optimized for those keywords, even search for related affiliate programs! Best of all, the program is free - you can download it from his blog, AutomateYourIM.com.

I understand Srijit is working on another program, this one something you will be able to promote through Clickbank. Look for an update.

I came across another very cool free tool recently: SEODigger. The site actually has a number of ‘projects’, one of which is SEODigger. This very cool tool lets you input a domain, and gives you back keywords & keyphrases that the site can be found with, and what SERPS (Search Engine Results Pages) position it’s at. There is another project called SERPArchive that lets you put in your own sites, and it will track and record their SERPS position daily, so you can see whether your site is moving up or down, by how much, and how fast!

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Adwords Video

You may recall the name Michael Rhodes - he’s the Adwords wizard from WebSavvy. Mike and I have worked together on a number of projects in the past, including an Ad Spying Joint Venture, so when I mentioned to him that I wanted to commission some high-quality videos for Melanies Tips, he took the bait! The result isa 5-part Adwords course, over 1 HOUR of fluff-free, pitch-free, quality content for you! Note: While the videos are designed to bring you from novice to pro, it is assumed you already have an Adwords account and are at least somewhat familiar with it. The videos are divided into 5 parts that you can watch over 5 days, however for you speed-watchers, you can also watch them a few at a time, or all at once

Since the videos are hosted on WebSavvy’s servers, we’ll ask you to opt-in. This is so WebSavvy can deliver the video - you won’t be spammed. Enjoy!

5-Part Adwords Video Course

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Something for Nothing!

And I just couldn’t leave without another Something For Nothing Thats Actually Worth Something - this one is about Sales Psychology. This is perhaps the most important, yet overlooked factor in sales. Particularly for Internet Marketers! Understanding what makes effective ad copy, how to look at keyword research from the perspective of the person typing in the search query, effectively getting across features & benefits on a sales page - mastering Sales Psychology will improve your CTR and conversions.

And so have How to Create Profit Producing Sales Letters by Getting Inside Your Customers Head - The Psychology of Selling“!

Not only is this a valuable read, but you get Master Resell Rights - you can give it away as a bonus or opt-in reward, you can sell it (and keep the money!), you can even give it away or sell it along with the Master Resell Rights as well!

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4 responses so far ↓

  • 1 Lu // Aug 29, 2007 at 7:17 am

    Way to go Cyndi!

    Perseverance conquers a lot.
    Especially online.
    Perseverance with adjustments to reach the
    target, that is :).

    Melanie, the first video is great, easy to follow,
    and definitely makes you want to get and learn more.

    Thank you and Michael Rhodes for them.

    Lu

  • 2 Mike // Aug 29, 2007 at 4:27 pm

    Hi Lu,

    You’re more than welcome. Just happy to be a part of the great work Melanie is doing :)

    Cheers,
    Mike

  • 3 Lenny // Aug 29, 2007 at 8:41 pm

    The adwords video link is not working. Please post a usable link. Thank you.

  • 4 Melanie // Aug 29, 2007 at 10:38 pm

    Hi Lenny,

    Not sure why you’re having trouble with the link, but you can try: http://www.websavvy.com.au/melanie

    Hope that helps!

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