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Creating info-product profits from OPP (Other People’s Products)

One of the best product categories for online marketing is info products. Distribution is easy, inexpensive and broad. Payment and delivery can be handled by third-party companies such as Clickbank. There is no inventory to store, boxes to pack, or invoices to collect. While even a marginal info-product’s can generate significant revenue, a good info-product can pave the way to an ongoing revenue stream, a strong e-mail list, and a loyal customer base for repeat and ongoing sales and upgrades.

The ease and opportunity of marketing info-products is reflected by the zillions of e-books, videos, membership sites, and the like that pop up everywhere. One predictable result of this is that certain product niches have become over-saturated with both good and marginal products.

Info-products are often thought of as something you create based on your own areas of interest or expertise. However, this does not have to be the case - in fact, that’s far too limiting. Very few of us have more than a couple of areas of interest for which were qualified to create quality info-product.

This is where the idea of off-line products, specifically OPP - Other People’s Products - become an endless gold mine of new products and non-competitive revenue opportunities.

Here is the basic premise: using other people’s expertise to create info-products, and taking a percentage of the profits in return. These other people don’t even have to be “experts” in the traditional sense. Obvious candidates are anyone providing training or consulting, but that’s really just the tip of the iceberg. Many people in business or academia don’t even realize that their business or area of expertise can be easily translated into an info product that people will pay money for.

Here’s an example: chances are good that within a few minutes of where you live, there are a number of aerobics trainers, fitness instructors, health and nutrition experts, and personal fitness instructors. Few if any of them are marketing their business online. Simply approaching them and suggest staying that you can create all new sales and revenue for them, will almost always get to an attentive audience.

As a way to create new business opportunities and generate new customers, you suggest spending a day, videotaping their aerobics instruction course. You will then put that video up for sale online and do all the ‘work’ of marketing, fulfillment, and payment processing.

(Needless to say, this can apply to videotaping or audiotaping as well. Almost any sort of presentation or instruction. Even a craftsman or repair person can be video-taped ‘doing there thing’. The info products can be video audio and e-book made from transcripts or any combination of the above)

This will cost the instructor nothing, you explain. All of your (almost zero) costs plus a (not so) small profit will be covered simply by retaining 25% of this newly found revenue.

The instructor or business owner gets a whole new revenue stream, sales they would otherwise not have had, with little effort and no out-of-pocket expense.

Next, you might create a free blog on aerobics using blogger.com or wordpress.com. You can add some basic content, simply by using articles from ezinearticles.com or goarticles.com, and maybe some links to other online resources. Maybe you even upload a few minutes of video to Youtube. And of course, you pitch your new, exclusive aerobics info-product.

You can begin to see that the possibilities truly are endless.