Pay-per-Click is a large part of our business here. We generate a lot of our revenue through PPC, and we operate a limited PPC consultancy. All told, we manage over $100,000 in Adwords spending alone, and we are increasingly “expanding our reach”.
One of the common “mistakes” newer PPC marketers are warned about is “targeting the world” by choosing every country, or even too many countries, in their campaign settings. After all, customs, language, dialect, and preferences vary widely, and running ads for your latest “Cactus Growing for Dummies” ebook in Norway is rather pointless. [Read more →]
Let me start by saying, plain and simple: If you’re not outsourcing, you should be. And if you are, you should be outsourcing more.
“Content is King!” - how many times have we heard that? There’s good reason, though. The Internet revolves around content. Whether you’re creating a sales page, website, or info-product, good content is key.
In Website flipping part 1 we considered some basic do’s & don’ts, and in part 2 we talked about building a site with the end objective in mind. Now that we’ve built our site, tracked our stats, and generated some sales and traffic, it’s time to sell.