Jay Stockwell (the developer of SpeedPPC) and I talk fairly often, bouncing ideas and such. Along with SpeedPPC and various other projects he’s involved in, he manages one of the best PPC sites on the web, payperclicksearchengines.com
He had asked me to write some articles for the site, and since many of you are using Pay Per Click marketing, I’d summarize some of them here:
Your Overlooked Campaign Settings Are Costing You Money!
While many PPC advertisers obsess over their keyword research, CTR, keyword tracking, etc., I’ve found than many I talk to are skipping over, or ignoring some very important aspects of their campaigns: the default campaign settings!
Something as simple as changing your targeting or ad scheduling can turn a losing campaign into a winner, or a good campaign into a great campaign!
Boost Conversions by 880% - A Case Study
I included this in IYIM #24, but in case you aren’t signed up for the newsletter (shame on you!), I’m putting the link here.
This article describes a real-life “case study” using self-qualifying ad headlines.
YSM: Increasingly useful and increasingly important
If you’re serious about PPC and you aren’t using YSM (Yahoo Search Marketing), you should be. Here’s why, and how you can take advantage of some of it’s features for use on Google Adwords as well.
2 responses so far ↓
1 Dan PPC Expert // Sep 9, 2008 at 12:15 pm
i am now tweaking campaigns basesd on good CPA at certain times of the day, which I discover by “watching” and manually charting.
I’d love to see conversion reports, and not just daily, if you know what I mean.
2 Michael // Sep 9, 2008 at 12:35 pm
Thanks for stopping by, Dan.
When I first started doing “serious” PPC and considered things like seasonality, I was astounded at how many of my campaigns rose & fell in cycles of some sort.
My take-away was never to rely on a single-instant ’snapshot’ of my campaigns, as the totals & averages could be very misleading.
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