Melanies Tips “Quickies”. The idea behind Quickies is to get you some of the many really good money-making and money-saving tips and ideas I’ve developed or come across, as well as examples of well-executed strategies, quickly. Hence the name!
In todays “Quickies”, I’ll show you how to quickly and easily find those “money” keywords and phrases - not necessarily the ones your keyword tools give you, but rather the ones the search engines actually consider the most relevant! (And if you want to get REALLY creative, you can “supercharge” this method using KeywordSpy.)
This obviously is important for getting good web site ranking, targeting the right keywords in your article marketing effort, and of course, PPC!Ok, lets find those “Money” keywords!If I haven’t said it recently, let me say it now, loud & clear: Keyword Research is the FOUNDATION to making money online. Whether you are building Affiliate Marketing websites, creating your own info-product, using PPC; it all begins by ‘knowing’ the right keywords. Of course, the “right” keywords depend on what you are doing. Article Marketers might want to find the most heavily-searched keywords, while PPC Search Marketers might be looking for less-competitive, less expensive long-tail keywords. Regardless, without good keyword research, you are “flying blind”!You might have heard of the phrase “Latent Semantic Indexing” or “LSI”; this is how search engines determine which keywords and phrases are relevant, and how to score them, or decide how much weight to give them.
Without going into a boring, complex explanation of LSI, suffice it to say that knowing how the search engines “grade” keywords, and specifically knowing which ones it deems most relevant, can be translated directly into marketing success.
For instance, if you are marketing into the “weight loss” niche, how valuable would it be to know into that “affordable weight loss” gets almost as much traffic as “weight loss tips”, but because there are far fewer indexed pages for that phrase, it would probably cost considerably less for PPC? You get the idea…
Briefly, LSI works by looking at which words and phrases tend to appear in close proximity to the ’seed’ keyword most frequently. In the example above, LSI says that “affordable weight loss” is almost as relevant to “weight loss” as “weight loss tips” is.
Here is a simple way to find all of the keywords and phrases that are ‘most’ relevant to a given keyword:
Google’s “allintitle:” search operator.
By using “allintitle:” in your search, along with quotes for your seed keyword, Google will show you listings that have that phrase, exactly as it is between quotes.
What’s the big deal?
You will see the “LSI winners” within a few words of the seed keyword! You simply scan the listings, from top to bottom (I set my Google Preferences to show 50 results at a time, rather than the default 10 - much easier to work with), and copy or grab the phrases that are near the seed!So for our example, my LSI keyword list would include “weight loss program”, “guide to weight loss”, “weight loss tips”, “Weight-loss drugs”, etc. Once you start playing around with using the “allintitle:” search operator, you will begin to very quickly see and identify those “Money” keywords and phrases!
1 response so far ↓
1 elan // Apr 19, 2008 at 4:20 am
The tilde symbol ~ used before a search is another quick and dirty method to find lsi terms. The bold words are considered search engine proven synonyms, or SIPS.
Take a sip of the coolade and enjoy.
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