Improve Your Internet Marketing

KeywordSpy
Price: $89/month

Keyword research is perhaps the most important function in Internet marketing, whether it’s for SEO and landing page optimization, copy writing, or SEM (Search Engine Marketing). In PPC Advertising, ‘good’ keyword research is what determines whether you make or lose money.

With the advent of Ad Spying tools like ZamDoo, Google Cash Detective, AdSpyPro, and Undercover Profits, keyword research becomes even more essential. The “profitable ad” theory, that a PPC ad running for a certain amount of time must be profitable otherwise it’s owner would not continue paying to run it, is very valid. However, the idea of simply copying the “profitable ad” and thereby copying it’s success, has one critical flaw: unless you have that ad’s exact keyword list, you have no way of knowing whether you are using the keywords responsible for that ad’s profitability.

This is where the application quickly pays for itself. KeywordSpy will give you back relevant keywords for your query from it’s gigantic 1 billion word database, however it will also show you the ads being run for a given keyword. Clicking on an ad then shows you the keyword list that the ad is using! This is HUGE!

Now let me quickly add that this does not work in every case, however I am able to get keyword lists most of the time. I also tested this by getting the keyword lists from some of my own ads. As I had mentioned, my surprise was not that KeywordSpy didn’t find all the keywords, it’s that it gave me a super-set.

As long as it isn’t 40,000 keywords, this is what I want. The whole purpose is to make sure I cover all the keywords for a profitable campaign, not just the ones I came up with and ran through ZamDoo. To cast a wide enough net, so to speak, though of course too wide a net won’t work either.

From this super-set, I then set up my tracking in Affiliate Radar in order to prune.

Obviously a 40,000 keyword set is completely unusable for this. On the other hand, for most of the niches I explore, I get only a few of those. By way of example: I promote a screen capture video program called Screen Show Pro. The keyword phrase “screen capture video” will give me my ad spying results. From there, my chief target has a keyword list from Keywordspy of appx. 525 keywords, along with some that show as few as 15-20 keywords. The largest is a few thousand, but that is CamtasiaStudio, the vendor’s corp. site.

A more competitive example: “government surplus auctions”. Many return with 10’s of thousands. My target, AuctionPass, returns appx. 2000.

Again, it isn’t easy, it won’t work for everything, it can be tedious. Running and tracking a 2000-keyword campaign is a big undertaking that will require an investment. But if I indentify a profitable campaign, insure I have all it’s keywords, track and prune, I will become profitable. The whole purpose of that system was to create a mechanism that is as close to a ’sure thing’ as possible.

All in all, KeywordSpy is a unique and very valuable tool for Internet marketers, and is especially valuable for those doing PPC .