Improve Your Internet Marketing

Article Marketing, the core strategy in the Bum Marketing method, is becoming increasingly popular. In fact, we’ve highlighted a number of excellent strategies on this blog and for “Melanies Tips” that revolve around Article Marketing (read our post on creating multiple streams of income and huge traffic from one article).

This is due to two reasons: first, it’s free. Second, it works. However, chances are likely that if you’re using Article Marketing, you could be seeing better results.

In order to maximize the returns on your articles - namely, how much traffic they bring - you must think of them as miniature Web sites. In fact, depending on the article directories you submit them to, these articles will behave just like, and usually better than your Web sites.

The best-case scenario is to have your article reach the first page in the SERPs (Search Engine Results Pages), as well as have many backlinks pointing to them, so that someone searching on a topic you submitted an article for will find your article.

One strategy you should always strive for is quality. Whether you are writing them yourself from scratch, modifying PLR articles, or out-sourcing them entirely, an informative, engaging article is better than one that isn’t.

However, thats NOT the most important point. After all, you want someone to click a link in the article or resource box, whether they loved the article or hated it. And the way to increase the number of people clicking on it, regardless of the article itself, is good SERPs placement.

Here again, think of your article as a Web site. As such, here are the simple, yet effective means to SEO, or optimize, your articles for the best results (and speaking of which, we still get the single best ‘ROI’ from Ezinearticles):

1. Keywords. Whatever the topic, do your basic keyword research. Use a keyword research tool to find both the primary and long-tail keywords relevant to the article. Skip any of the hyper-competitive primary keywords, as you won’t rank for them. Choose keywords and keyword phrases you have a chance with.

2. Choose ONE keyword or keyword phrase per article.

3. Include that keyword phrase as the BEGINNING of the article title.

4. BEGIN the article summary with your chosen keyword.

5. BEGIN the first paragraph with that same keyword.

6. Include the keyword or variations (i.e. “schooling”, “schools”, “schooled” work fine with the primary keyword “school”).

7. Use that same keyword as the anchor text in your resource box.

If you follow these simple steps, your article will rank better and faster, and you will get the most benefits you can from each article!