Improve Your Internet Marketing

Readers of this blog or our newsletter “Melanies Tips” may recall the dilemma I had when SpeedPPC was first released in 2007: this software was so damn powerful, it was the first time I actually questioned the wisdom of sharing what I had “discovered” with those who, in theory, compete with us in the marketplace. [...]

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Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.

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Ok, I get an affiliate account at Clickbank or Commission Junction, pick a product, create a keyword list, write an ad that has my affiliate link, and sit back as…
…my ad gets lost eight pages down, or generates lots ‘o clicks with no sales, or just sits there. And my ROI drops like a stone…

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PPCRiches has given us a HUGE boost.
If you’ve been doing Pay Per Click for very long, you’ve almost certainly had that dreaded experience: logging into your Adwords account one day to see “xxx of your keywords are no longer active“. The dreaded “Google Slap” - $0.25 keywords suddenly requiring Minimum Bids of $1, $5, $10, [...]

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Some of us may not realize that Google Adwords CPC’s (Cost per Click), the amount we pay for a click on a keyword, is a variable. There is NO SUCH THING AS A $.10 KEYWORD! Neither is there such thing as a $.50 keyword, or a $5.00 keyword. This is because Google’s base CPC, the [...]

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If you’re an Internet Marketer using Google Adwords PPC, than your life is ruled by two variables: your wallet, and Google’s “Quality Score”. The All-Important Quality Score is the formula Google uses to determine what your Cost Per Click will be and whether your keywords get ’slapped’. The exact formula for Quality Score is guarded [...]

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