Improve Your Internet Marketing

We all know Youtube can generate huge traffic numbers, but how many of us are using it for direct marketing?

As an example, I created a short video to promote an interesting CPA offer that allows someone to make a $3 donation to charity in return for filling out a brief survey.

I’ve read many forum posts about using Youtube to promote CPA offers, and seen a lot of good, and bad advice. The two most important things to consider about using Youtube to promote CPA offers are the CPA’s TOS (Terms of Service), and the offer itself.

Few CPA offers will allow you to promote their offer directly on Youtube, or other video sharing sites. The easy answer: create a sales page for the offer, and use that URL in your video.

Secondly, but perhaps even more important, is the offer itself. You have to target your audience properly. Using a comical video to promote a credit report CPA offer may garner plenty of views, but your conversion rate will be extremely low.

You should also take advantage of Youtube’s automatic description hotlink - if you begin your description with a URL, Youtube makes it a hyperlink.

Tracking is important as well; I’ve put Google Analytics on the offer page that the video points to.Youtube can be a tremendous source of traffic, providing you use it properly.

Lastly, once you to to the trouble and expense of making your video, remember that there are many other video sharing sites. Leverage your investment by uploading your video to as many appropriate sites as possible.